Jefferson Lynch

Jefferson Lynch

After joining Unilever as a graduate, Jefferson became a Chartered Management Accountant and rose to become its European Data Warehouse Programme Manager before moving into consultancy. Initially a partner in an established Business Intelligence consultancy, in 2010 he decided to found Red Olive in order to promote an ethically enabled data consultancy.

Jefferson has more than 20 years’ experience in the fields of Analytics, Data Mining and Data Management working with and assisting a wide range of leading organisations across various industries.

The underlying theme of Jefferson’s and Red Olive’s work has always been to add value through better exploitation of the information and data these organisations already have.

Establishing A Robust Data Strategy To Get More Value From Your Data

This session will cover what’s entailed with creating a data strategy, putting a roadmap in place, ensuring buy-in from stakeholders around the business and getting clarity on data aims from the outset to get optimum value. 

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