Federal regulations require that all pharmaceutical sample shipments be acknowledged by the Health Care Provider receiving them. Up until recently this was a very time and resource intensive manual task for McKesson that involved validating data in 3 different systems and then following up with a manual email.

This session will show how they were able to completely automate this process using ingenuity and InfoBurst to automatically create client-specific in-line emails that contained the client logo, the package specific data in the report, a link to the actual packing slip and other dynamic information specific to the client.